Application of Sport-for-Development Theory into Practice: The Manager’s Perspective of Pyeongchang Dream Program in South Korea
Jae-pil Ha , Karam Lee
DOI:10.23949/ijhms.2019.04.13.1.1
Abstract
The emerging evidence on sport as a catalyst for various development objectives, however, does not yet adequately describe the monitoring and evaluation of sport-for-development (SFD) program effectiveness. With this consideration in mind, this study attempts to explore the SFDT, which is one of the main theoretical frameworks to explain the monitoring and evaluation of SFD program, in a winter-based SFD program, to which the theory has never been applied. Data were collected from SFD practitioners of the Pyeongchang Dream Program in South Korea through interview, focus group discussion, and a content analysis of 2015 Pyeongchang Dream Program archives. The findings revealed that SFDT, consisting of five components (impact assessment, organization, sport, education, and cultural enrichment), is an appropriate theoretical framework to comprehensively evaluate the effectiveness of SFD program in terms of its contents, processes, and outcomes. Drawn from the findings, we provide further evidence on the validity of SFDT and theoretical and practical implications for SFD.
Key Words
sport-for-development (SFD), SFD theory (SFDT), Dream Program, Pyeongchang
Test of Relationship between the Transtheoretical Model Constructs and Physical Activity in Malaysian College Students
Test of Relationship between the Transtheoretical Model Constructs and Physical Activity in Malaysian College Students
Garry Kuan , Youngho Kim
DOI:10.23949/ijhms.2019.04.13.1.2
Abstract
The purpose of this study was to examine the relationship between the Transtheoretical Model constructs and physical activity in college students. A total of 562 college students in the Sains University of Malaysia participated in this study. Four Malaysian-version questionnaires were used to explore possible associations between the TTM constructs and physical activity. Data were analyzed using descriptive analysis, correlation analysis, and structural equation modeling. Results indicated that stages of changes affect self-efficacy, pros, cons, and processes of change. The findings also showed significant inter-relationships among the TTM constructs. Among all the variables examined, only processes of changes affect physical activity. The findings suggest that stages of change in an individual will affect the self-efficacy level, the ability to make a positive and negative decision and perform according to their behavior. By making the correct decision and taking action accordingly, physical activity will be increased.
Key Words
Structural Equation Modelling, Transtheoretical Model, Decisional balance, Self-Efficacy, Processes of Change, physical activity, students
A Conceptual Model of Ticketing Pricing in Intercollegiate Sports
A Conceptual Model of Ticketing Pricing in Intercollegiate Sports
Bomin Paek , Yoon Tae Sung , Minjung Kim
DOI:10.23949/ijhms.2019.04.13.1.3
Abstract
As college athletics have become a big business, ticket pricing strategies are considered crucial to the operations of athletics programs. However, relatively little research has integrated and explained the process of ticket pricing in the context of intercollegiate sports. To fill the existing gap, the current study articulates a conceptual model of what factors are important for ticket pricing in intercollegiate sports. The model provides multiple theoretical frameworks whereby determinants (stakeholder-related, institution-related) influence ticket pricing (managerial pricing, dynamic ticket pricing) with two moderators (the nature of non-profit organizations, involvement of ticket outsourcing companies). The model proposed in the current study contributes to integrating both factors of the decision-making process on ticket pricing for intercollegiate sports.
The Impact of Sport Brand Extension on Brand Loyalty
Myungwoo Lee , Lee Seob Maeng , Dong Hun Lee , Chan Soo Jun
DOI:10.23949/ijhms.2019.04.13.1.4
Abstract
Brand extension is one of the most effective marketing strategies for companies to expand their business spectrum. At the same time, failed brand extensions lead to negative consequences for the companies, such as decreasing brand loyalty. In this sense, it is necessary to examine how sport consumers evaluate brand extensions and the impact of brand extension evaluation on the brand loyalty. The purpose of this study is to investigate the structural relationships between two antecedents (i.e., the perceived quality of the parent brand; and the perceived fit between the parent brand and its extension brand) and brand extension evaluation. Data were collected from 254 sport consumers living in South Korea. Structural equation modeling suggests that a perceived fit between the parent brand and its extension brand plays a pivotal role in the evaluation of brand extension that leads to increasing brand loyalty. Although the perceived quality of the parent brand has not had a significant influence on brand extension evaluation, it positively affects brand loyalty. The current study provides sport marketers and brand managers with important information to maximize the successful rate of brand extensions that ultimately lead to enhancement of the parent brand loyalty.
The Change of Disability Sports Awareness of University Students Majoring in Physical Education by Adapted Physical Activity Lecture
Kyung-jin Kim , Ah-ra Oh
DOI:10.23949/ijhms.2019.04.13.1.5
Abstract
The purpose of the study was to determine the change of disability sports awareness (DSA) of university students majoring in physical education (PE) by adapted physical activity (APA) lecture. The modified disability sports awareness scale (DSAS) questionnaire was conducted at the beginning and the end of the semester for collecting the data of university students specializing in PE. In addition, the t-test was used to compare the pre- and post-differences of change of DSA of university students majoring in PE by APA lecture. There were four results: first, the change of individual injury dimension (IID) of university students majoring in PE was higher after the APA lecture than before the APA lecture. Second, the change of individual psychology dimension (IPD) of university students specializing in PE was higher after the APA lecture than before the APA lecture. Third, the change of social system dimension (SSD) of university students majoring in PE was higher after the APA lecture than before the APA lecture. Fourth, the APA lecture did not contribute to the change of social culture dimension (SCD) of university students specializing in PE.
Key Words
disability sports awareness, university student majoring in physical education, adapted physical activity
An Analysis on the Contents Associated with Physical Activity in Korea Teacher’s Manual Nuri Curriculum for Age of 3∼5
An Analysis on the Contents Associated with Physical Activity in Korea Teacher’s Manual Nuri Curriculum for Age of 3∼5
Kim Chungil
DOI:10.23949/ijhms.2019.04.13.1.6
Abstract
The purpose of this study was to analyze and reveal problems in the physical activity contents in the Teacher’s Manual Nuri Curriculum (TMNC) according to various categories and to suggest directions about healthy physical activity for Korea preschoolers. In pursuit of this study, we examined the frequency of Activities in connection with the Nuri Curriculum (ANC) and Activities in connection with Type of Activity (ATA). We then examined the frequency of Activities of Physical & Exercise & Health. Next, we examined the contents of ATA in Physical & Exercise & Health. We found that the activity contents of Physical & Exercise & Health related to physical activity were a lower percentage rather than four other domains (Communication, Art Experience, Social Relationship, and Nature Exploration) in the Nuri Curriculum. Second, the rate of contents related with fundamental movement skills was lower in the activities of Physical & Exercise & Health. Third, physical activities, games, and outdoor activities were a higher percentage in Physical Exercise & Health. These results indicated that the Nuri curriculum should consider adding contents related to physical education. Although this study indicated that the contents of ATA in Physical & Exercise & Health should include higher physical activities, we will examine this using scientific equipment about the physical activity level in TMNC.
Key Words
Nuri curriculum, Physical activity for preschooler, Fundamental movement skills, Physical education for preschooler
Privileged School Life Experienced by High School Student Athletes
Privileged School Life Experienced by High School Student Athletes
Lee Byung-goo , Lee Han-joo
DOI:10.23949/ijhms.2019.04.13.1.7
Abstract
The purpose of this study was to examine the perceptions of privileges experienced by high school student athletes. Student Athletes were interviewed for 40 to 60 minutes. Interviews were recorded and transcribed. Data were analyzed using grounded theory. Key Theme were : study privilege and school life privilege. Results is summarized as follows. First, the privileges with student athletes can be sorted as learning privilege and school life privilege. For the learning privilege, the number of school days, exemption of the tuition fee, and basic points are indicated. For the school life privilege, exemption of cleaning, no waiting meal, no inspection for hair length or attire, school violence, school violence and false resident registration etc, for student athletics as the privilege. Second, physics instructors acknowledge the problem of the privileges student athletes are provided, the instructors could not help but understand the problem due to the present school physics conditions. The significance of this study was to look at the privileges that a student athlete is subject to in-school and how these perceptions of a given privilege result. Student athletes are not special students. Thus, in the future, the environment where they can be as faithful to their school life as any other student should be created for students.
The Study of App Functions for Working Procedure of Short Track Speed Skating Recording Officials: A Case Study of ISU Official Short Track Speed Skating Rules
The Study of App Functions for Working Procedure of Short Track Speed Skating Recording Officials: A Case Study of ISU Official Short Track Speed Skating Rules
Boyoung Kim
DOI:10.23949/ijhms.2019.04.13.1.8
Abstract
In Korea, several problems, such as time delay and transmission mistakes, are common in the recording process of Short Track Speed Skating competitions. In addition, many working processes are still manually operated. Many Koreans use a smartphone and many App functions to record. Taking this into account, the research questions in this study are: (a) What are the tasks of different recording positions in Short Track Speed Skating competitions? and (b) What are the key App functions for recording procedures before, during, and after the competition? In this study, participants of Short Track Speed Skating competitions were interviewed to examine what App functions are needed for the competition, and then interviewees evaluated the App functions using the Kano quality evaluation model. Results show that 13 App functions were evaluated as a Must-be quality factors for the App of the competition. In conclusion, the recording officials in seven positions are charged in different tasks in the recording procedure of the competition. The App functions are based on the user experience and the user interface; 13 App functions are available the entire the competition. The bulletin board, office, digitalized form, sharing, and page optimization functions are the core functions. These functions should be reflected in the design of the App. For future development, this study can advance through research with different targets and methods.
Key Words
recording in Short Track Speed Skating competition, APP, Kano Model